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10 Most Famous British Influencers

Influencers are individuals with engaging social media profiles backed by huge followers. They are famous for their unique content creation ideas. 

In the digital era we are in today, popular people on social media influence thousands of consumers and their choices. People love to follow the key opinion leader’s recommendations. 

Brands love to work with famous influencers because they play a crucial role in changing peoples鈥� mindsets regarding taking their purchase decision. 

These top British stars listed here have the power to help marketers achieve the social media marketing goals set on a professional social media strategy 

Here are the 10 most famous British Influencers.

1. David Beckham 

Beckham is a retired English professional footballer and was the first English player to win league titles in four countries. David Beckham is the epitome of social media success.

Building his empire via social media, the soccer legend has over 60 million Instagram followers. These followers enjoy looking into the soccer legend鈥檚 life even after he鈥檚 retired.

David started a family business named “Brand Beckham”. The business is doing so well that it recently signed a deal in the interest of developing branded products for other sports icons.

Other influencers in his family are his wife Victoria Beckham and his eldest son Brooklyn Beckham. Brand Beckham is a force to reckon with when it comes to social media marketing.

2. Joe Sugg 

A man is seated ed while using computer and phone. Photo by Austin Distel on

Joe Sugg is an English YouTuber and actor. This hugely successful vlogger has over two billion views across his various channels.

The beloved entertainer has amassed a huge following and regularly posts videos ranging from impressions to vlogs and even gameplay videos. 

Joe is one of the UK鈥檚 brightest talents with millions of dedicated fans across several social media platforms. His face and name are the ideal addition to any brand or product launch.

His influence speaks for itself as this talented artist has taken all forms of media by storm. 

3. Alfie Deyes 

Another Key Opinion Leader is Alfie Deyes. He is an English YouTuber, vlogger, and businessman. Additionally, he is one-half of the UK’s most powerful Internet couple.

Along with his girlfriend, Zoe Sugg who is a sister to Joe Sugg, these are the UK’s top British influencers that are highly sought-after.

Alfie regularly posts daily vlogs to his famous YouTube channel which has over 3.8 million subscribers. He also regularly posts to his Instagram account. Alfie documents his days with millions of loyal fans.

As an influencer, Alfie is the ideal British YouTuber to help raise brand awareness and improve your marketing strategy. 

4. Zoe Sugg 

Zoe Sugg also known as Zoella, is an English social media personality, entrepreneur, and author. She is a fashion and beauty vlogger and YouTuber. She is also the other half of the UK’s most powerful Internet couple.

Zoe has been in a relationship with fellow vlogger Alfie Deyes since early October 2012 and she is a sister to Joe Sugg who is also an influencer.

Her blog is called Zoella and she has used that name on her incredibly popular YouTube, Instagram, and other social accounts. 

Many consider her the world鈥檚 premier influencer in the fashion and beauty niche. She created Zoella Beauty, a brand of beauty products whose launch was described as the “biggest beauty launch of the year”.

5. Family Fizz 

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Family Fizz is a popular family of 5 members. The 5 are mum Georgie, dad Darren and daughters Mia, Sienna, and Karma. These people’s future in the digital world looks set to be very bright.

This family produces fun, family-friendly content. Family Fizz uses their platforms to post lifestyle vlogs as well as hilarious challenges. They at one time documented their transition to a vegan diet.

The Fizz Family are the perfect choice for brands looking to make the most of their influencer marketing campaigns. Having built up a vast and engaged audience characterized by its diversity, the family’s digital impact has seen them work with numerous top brands.

6. Caspar Lee 

Casper Lee is a British-South African YouTuber, vlogger, actor, and entrepreneur. Lee started his YouTube channel ‘dicasp’ in 2011, and later renamed it to simply ‘Caspar’. He has about 7 million subscribers.

In 2017, he was named the Chief Innovation Officer at Influencer Ltd, an influencer marketing agency. Lee won “Social Media Superstar” at the 2018 Global Awards.

In 2020, he was featured in Forbes 30 Under 30 for his work in media and advertising. With over 700 million views in YouTube, Lee is doing well as an influencer.

7. Olajide William “JJ” Olatunji  

Olajide William “JJ” Olatunji, better known as KSI, is a British YouTube personality, internet celebrity, comedian, actor, rapper, and white-collar boxer.

He is mainly famous for his YouTube channel, where he posts comedy鈥搑ap songs that he has written and produced.

His social media earnings were estimated as being over $4.5 million, ranking him as the fifth-highest paid YouTuber in the world.

8. Jason Statham  

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Jason is an English actor and one of the biggest action stars in the world. At first glance, Statham’s social media presence isn’t much different than that of other stars.

He’s got a mix of posts promoting his projects, shots of his wife 鈥� actress and model Rosie Huntington-Whiteley 鈥� and pics documenting the perks of a Hollywood lifestyle, like super-fast luxury cars.

Statham began practicing Chinese martial arts, kickboxing, and karate in his youth while working at local market stalls. He is serious about his fitness 鈥� which is abundantly clear if you’ve ever scrolled through his Instagram page that has over 30 million followers.

9. Ed Sheeran  

With 38+ million followers, Edward Christopher Sheeran is an English singer and songwriter that was brought up in Framlingham although he was born in Halifax, West Yorkshire.

His song 鈥淏ad Habits鈥� was a massive hit in 2021. The British pop star 鈥淪hape of You鈥� song has become the first song to reach three billion streams on Spotify by Dec 2021. He is one of the most avidly monitored British celebrities on social media.

10. Cara Delevigne 

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Cara Jocelyn Delevingne is an English model, actress, and singer. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. 

Delevingne was named by the Evening Standard as one of London’s “1,000 Most Influential People of 2011”, in the category Most Invited.

The same year, Delevingne was the most googled fashion figure and the most re-blogged model on Tumblr.  She has 43+ million followers.