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Budapest Takes Social Media by Storm with a New Era of Influencer Tourism

Budapest Influencer Trip is a ground-breaking social media initiative by the (HTÜ) that aims to spark interest in the city worldwide. According to more than 100 Hungarian content creators and 50 prominent social media stars from 14 other nations come together for this first-ever European event this May.

The influencers who took part in the tour have huge fan bases, a combined 155 million Instagram followers and 176 million TikTok followers.

The idea behind this creative ad is to get attention to Budapest as a tourist destination across TikTok and Instagram among other social media platforms. László Könnyid, CEO of HTÃœ, acknowledges this change and stresses the significance of connecting with potential customers on their chosen channels. Its is also encouraging to the new generation of tourists to experience Budapest’s charm.

Seen as the biggest influencer tour ever planned in Europe, the Budapest Influencer tour hosted Influencers from 14 different countries. They all come together with more than 100 local content producers for the event.

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From this, tourists who are generally hard to reach through conventional marketing channels are able experience what Budapest has to offer. It targets the 25–40 age bracket is crucial, as stated by Könnyid, as they typically have more steady jobs, spare time, and financial means.

Additionally, Könnyid highlighted how the programe might increase domestic travel while increasing summertime visitation. The campaign is anticipated to have a lasting effect well into the autumn, solidifying Budapest’s status as a must-see location.

This project also perfectly fits with HTÃœ’s overarching objectives of improving tourism strategy through data-driven decision-making. The National Tourism Data Supply Centre (NTDSC) has supported the growth and regulatory compliance of the tourism industry since its founding in 2019 by offering real-time insights on trends in the industry.