Luxury shopping seekers in Prague can applause the ultimate symbol of luxury in Prague, Pařížská Street. It is Prague’s version of Champs-Élysées in Paris, Fifth Avenue in New York City, or Ginza in Tokyo.

According to an annual survey by , Prague’s Pařížská Street topped in Central and Eastern Europe (CEE) as one of the most expensive streets worldwide. On this finding titled, Main Streets Across the World 2023, Pařížská ranked 19th in the world and 11th in Europe.

Where to Find Pařížská and What International Brands to Spot

The street passes through the Jewish Town of Prague, linking Old Town Square with Čechův Bridge. It runs from the Old Town Square to the Vltava River, lined with stores on both sides.

Beyond shopping, Pařížská prides itself on old-style buildings, enhancing its charm. Shoppers can stroll around the street as they admire the diverse architecture of its buildings.

Shoppers seeking international brands in Prague will encounter an array of options on Pařížská Street like Louis Vuitton, Hermes, Bottega Veneta, Fendi, and Dior. On site is also Dolce & Gabbana, Ermenegildo Zegna, Salvatore Ferragamo, Prada and Gucci. Luxurious watches and jewelry brands such as Boucheron, Rolex, and Cartier are also represented. Jimmy Choo is also on-site alongside many stores selling antiques, Czech glass, and porcelain.

With expansion and renovation works ever ongoing, Pařížská Street experiences new pop-ups often. Jan Kotrbáček a senior manager at Cushman & Wakefield commented: “Pařížská Street in Prague has long been a primary destination for luxury brands entering the region within Central and Eastern Europe. Every year we witness the opening of a store of one of the world’s luxury brands – last year it was Chanel, Balenciaga, and ALO Diamonds, this year Polo Ralph Lauren and Jimmy Choo.” 

Planning a trip to Paris ? Get ready !


These are Dz’-Բ travel products that you may need for coming to Paris.

Bookstore

  1. The best travel book : Rick Steves – Paris 2023
  2. Fodor’s Paris 2024 –

Travel Gear

  1. Venture Pal Lightweight Backpack –
  2. Samsonite Winfield 2 28″ Luggage –
  3. Swig Savvy’s Stainless Steel Insulated Water Bottle –

We sometimes read this list just to find out what new travel products people are buying.