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Recent data has revealed the top European cities most popular among TikTok users, with Paris taking third place. Using Statista data, marketing analysts at Upbeat Agency meticulously examined TikTok view counts for each of the top ten cities.

Barcelona is the leading European city on TikTok, with an impressive 106.1 billion views. Park Guell, the vibrant Spanish capital’s premier tourist destination, will welcome 4.66 million visitors in 2022. Notably, FC Barcelona, a globally renowned football club, receives a lot of attention on TikTok, with 2.4 million posts featuring the hashtag.

London ranks second with 68.6 billion views. In 2023, the iconic British Museum in London was the most popular attraction, with 5.8 million visitors. Soho has the most TikTok posts in London, with 132,100.

Paris ranks third with 64.8 billion views. In 2023, the Louvre Museum, Paris’ premier attraction, received 8.9 million visitors and was featured in 91,100 TikTok videos.

Istanbul ranks fourth with 53.1 billion views. Turkey’s bustling metropolis, the world’s most visited city in 2023, welcomed 20.2 million visitors. The illustrious Hagia Sophia Grand Mosque, a popular tourist attraction, appears in 28,400 TikTok posts.

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Madrid ranks fifth as one of the most ‘TikTokable’ cities, with a staggering 32.6 billion views. Among its well-known locations, Gran Via stands out, with a staggering 25,200 TikTok posts featuring the bustling area.

Berlin is in sixth place, with 26.1 billion views. The iconic Brandenburg Gate dominates TikTok with 1,089 posts. Ankara ranks seventh with 23.0 billion views, with Ankara Castle prominently featured in 115 posts.

Milan ranks eighth, with 13.6 billion views. The majestic Duomo di Milano cathedral is popular on TikTok, with 41,500 posts. Hamburg takes the penultimate spot, with 12.1 billion views. Its Miniatur Wunderland has 3,758 posts and captures people’s imaginations.

Manchester trails behind, with 10.1 billion views. The city is alive with football fever and proudly displays its iconic stadiums. The Etihad Stadium and Old Trafford take center stage, with Manchester City’s grounds appearing in 21,400 posts and Manchester United’s grounds in 123,800.

Jordan Bucknell, CEO of Upbeat Agency, responded to the findings;

鈥淭he fact that these are the European cities being tagged in the most TikTok posts pays testament to how vibrant and full of interest and life these cities are. There is plenty of history, beauty, and fun to be experienced, which is taken advantage of by influencers and travel bloggers to create engaging content. The use of TikTok to create positive content featuring these cities is great promotion and publicity for the cities by highlighting some of the most popular areas as well as smaller, less tourist-focused areas.鈥�