Amsterdam Cautions British Tourists This Spring

Amsterdam has launched a new campaign warning British tourists seeking a ‘messy weekend‘ to stay away. Young people visiting the city for stag parties and pub crawls have long been a concern to authorities and residents due to noise complaints and anti-social behavior. However, travelers attracted to the Dutch capital’s permissive culture, which includes its Red Light district and cannabis cafes, are being encouraged to go elsewhere.

Amsterdam is the capital city of the Netherlands, known for its beautiful canals, historic architecture, and vibrant culture. The Dutch capital is a firm favorite among British tourists looking for a short European break. One of the most well-known aspects of Amsterdam is its Red Light District, located in the De Wallen neighborhood.

The Red Light District is a network of streets where prostitution is legal and regulated by the government. The area is characterized by its red-lit windows, which display women and some men available for hire. The district also has several sex shops, adult theatres, and coffee shops where cannabis can be legally purchased and consumed.

While the Red Light District is a popular tourist destination, it can also be controversial. Critics argue it exploits women and promotes a toxic culture of objectification and commodification. However, supporters of the district point out that it provides a safe and regulated environment for sex workers and helps to prevent the exploitation and trafficking of women in the sex industry.

The City of Amsterdam is planning new measures to reduce nuisance and crime in the Red-Light District. The proposals, which will take effect from mid-May, include a ban on smoking cannabis in the street, earlier weekend closing times for bars, clubs, and sex-work establishments, a reduction in the sale of alcohol, and restrictions on displaying alcohol in shops at certain times. 

A statement on the Government of Amsterdam’s website said the measures aimed to counteract the enormous nuisance that visitors pose to locals, especially at night. The city’s council has launched a series of videos aimed explicitly at such visitors, with a clear message: “Stay away.” 

The short online adverts depict young British men drunk or passed out on the city’s streets, creating work for emergency services and ending up in either hospital or jail. They are accompanied by messages warning of the personal repercussions a messy night in Amsterdam could pose. Another video begins with a bottle smashing onto the pavement before showing a drunk British man shouting at police officers while staggering against a wall.

He is handcuffed and taken to a police station, where he is processed through custody before a final shot shows him alone in a cell with his head in his hands. Words read: “Coming to Amsterdam for a messy night + getting trashed = 140 Euro fine + criminal record = fewer prospects. “So coming to Amsterdam for a messy night? Stay away.”

The city of Amsterdam is geo-targeting this campaign to young British men wanting a messy weekend. Research has suggested these Britons aged 18-35, and Dutchmen of a similar age, tend to cause the most nuisance in the red light district, with stag parties, pub crawls, all-night drinks, and drug benders making life unbearable for residents. The online campaign will be triggered when people in Britain enter keywords into search engines, such as “stag party Amsterdam,” “pub crawl Amsterdam,” and “cheap hotel Amsterdam.”

The crackdown, set to effect in mid-May, includes banning the smoking of cannabis on the streets of its famous red light district and requiring restaurants and brothels to close earlier at weekends. “Residents of the old town suffer a lot from mass tourism and alcohol and drug abuse in the streets,” the government website read.

Sofyan Mbarki, deputy mayor for economic affairs and the inner city of Amsterdam, said the city was doing more than others in Europe to reject irresponsible growth: “Visitors are still welcome, but not if they misbehave and cause a nuisance. As a city, we are saying: we’d rather not have this, so stay away,” he said in a press statement.

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