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Turkey’s booming travel and tourism industry is shining bright on the global stage, according to the World Economic Forum’s highly anticipated . The biennial report ranks Turkey an impressive 29th out of 119 countries assessed, skyrocketing 8 places since the previous 2022 index. Turkey’s status as not just a tourism powerhouse is cemented by this stellar perrformance. In particular a premier developing market in travel and tourism across Southern Europe.

The Perfect Storm Driving Turkey’s Tourism Surge 

What factors fueled Turkey’s meteoric rise? A combination of strategic policies, infrastructure investments, and an abundance of natural and cultural attractions have perfectly positioned Turkey to capture an outsized share of resurgent global travel demand in the post-pandemic era.  

“Turkey has been laser-focused on developing its travel and tourism capabilities in a sustainable, competitive manner,” explained Sirzat Cevik, deputy director at Turkey’s Ministry of Culture and Tourism.

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Turkey’s Rising Stars: Aviation and Natural Resources Shine Bright

The  pillars instrumental to long-term tourism growth is where Turkiye saw improvement. Its air transport infrastructure ranked an impressive 8th globally, reflecting major airport investments and expanded route networks by carriers like Turkish Airlines. Turkey’s stunning natural resources like the Turquoise Coast propelled it to 32nd for that category, moving up 24-spots.    

“From our famed Istanbul mosques and Cappadocia’s lunar landscapes to pampered cruise ship passengers enjoying all-inclusive Mediterranean voyages from Antalya, Turkey offers incredible diversity for visitors,” noted Adnan Durgut, chairman of the Hotel Association of Turkey. “We’re working hard to protect these crown jewels through sustainable practices even as visitor numbers soar.”

Work in Progress: Enhancing Pricing, Safety and  Human Capital  

While Turkey’s rapidly ascending tourism trajectory is undeniable, the report highlights areas still needing improvement. These include relatively weaker scores for price competitiveness, tourist service infrastructure, safety/security, human resources, and environmental sustainability.  

“Turkey’s ambitions in travel and tourism are sky-high,” Cevik stated. “We’re prioritizing initiatives like tourism workforce training, carbon neutrality for hotels and airports, and safety protocols to match our world-class attractions and services.” 

As the summer high season kicks off, all eyes are on Turkey to see if its rising star in global tourism can achieve stratospheric new heights.