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30 Famous Commercials That Shaped Advertising History

Ever since I was a kid, I’ve been fascinated by the world of advertising. There was something so intriguing about how a short TV commercial could stick in your mind for years.

As I grew up, iconic ads from years past stayed with me as cultural touchstones. I wanted to know the stories behind these memorable marketing moments. Join me as I explore the most famous commercials that left an indelible mark on advertising history.

From clever campaigns to breakthrough ad techniques, these spots changed the game. Get ready for a nostalgic journey through the ads you know by heart and the untold tales behind them. Whether funny, emotional, or simply unforgettable, these commercials sent shockwaves through the industry.

Their influence continues today. So sit back and let the catchy jingles, classic slogans, and innovative approaches transport you back in time. This will be an eye-opening ride through advertising’s most groundbreaking hits.

1. 鈥淭he Last Game鈥� (Nike)

Nike Football’s 2014 animated ad “The Last Game” was a landmark moment in sports marketing and advertising history. The 5-minute mini-film was part of their #riskeverything campaign featuring football superstars teaming up to save the sport from a villain.

With its innovative storytelling, high-quality animation, and celebrity cast, this viral ad reshaped sports promotion. “The Last Game” took over 7 months to create through the collaboration of over 300 people including 101 artists and 25 animators.

Nike demonstrated immense creativity in using a narrative-driven approach to engage viewers. The commercial’s cinematic quality and storytelling elevated the expectations for impactful and entertaining advertising.

“The Last Game” successfully showcased Nike’s brand while influencing the future of video commercials across industries by highlighting the potential of an integrated narrative ad format powered by animation and celebrity endorsement.

2. 鈥淏ack to the Start鈥� (Chipotle)

Chipotle’s award-winning “Back to the Start” commercial played a transformative role in advertising by creatively conveying the brand’s sustainability mission. Created for Chipotle’s Cultivate Foundation, this animated short film eloquently promoted ethical, responsible farming practices.

Using stop-motion animation and a soundtrack by Willie Nelson and Coldplay, it brought founder Steve Ells’ vision to life. The ad follows a farmer’s journey, capturing Chipotle’s commitment to food integrity and humane animal treatment.

As an influential creative collaboration between animation, music, and brand purpose, “Back to the Start” demonstrated how powerful storytelling can communicate values.

It shaped a new paradigm for brand messaging by aligning an emotive narrative with social responsibility. This advertisement remains a seminal example of effective principles-driven marketing in the advertising industry.

3. 鈥淕et Some Nuts鈥� (Snickers)

The hilarious 2007 Snickers “Get Some Nuts” commercial shaped advertising by showing the power of comedy in marketing. It features two mechanics who accidentally kiss, losing their manliness until one eats a Snickers bar.

The comical ad introduced their long-running “You’re Not You When You’re Hungry” campaign. With its everyman humor and inventive concept, “Get Some Nuts” demonstrated that laugh-out-loud funny ads resonate emotionally with audiences.

Its instant popularity set Snickers apart in the crowded candy market. The commercial exemplified using wit and insight to craft an instantly iconic ad while advancing a brand’s identity. “Get Some Nuts” set a new standard for humorous ads that entertain rather than just promote.

4. 鈥�1984鈥� (Apple)

The revolutionary “1984” TV commercial introduced Apple’s Macintosh personal computer and is considered a masterpiece of advertising. Conceived by creative team Lee Clow, Steve Hayden, and Brent Thomas for the ad agency Chiat/Day, it was directed by Ridley Scott in 1983.

The ad alluded to George Orwell’s dystopian novel Nineteen Eighty-Four with its depiction of a Big Brother figure lecturing to mindless masses. Anya Major played the bold heroine who defiantly shatters the screen Big Brother appears on, hinting at the liberating power of the Macintosh against conformity.

The ad aired nationally during Super Bowl XVIII in 1984 after an earlier test run. With its cinematic quality and messaging, “1984” signified Apple’s entrance into the PC market. It is admired for its iconic imagery presenting Apple as a savior brand.

This watershed commercial has been inducted into the Clio Hall of Fame and tops the list of the greatest TV ads for its innovative impact.

5. 鈥淎lexa Loses Her Voice鈥� (Amazon)

The 2018 Amazon Super Bowl commercial “Alexa Loses Her Voice” was a landmark ad that influenced advertising strategies. In a humorous twist, celebrities like Gordon Ramsay and Cardi B stood in for Alexa’s malfunctioning voice.

This unexpected narrative delighted viewers and highlighted Amazon’s innovative voice assistant technology. By using humor and surprise instead of a straightforward product demo, the ad set a new standard for effective Super Bowl commercials.

“Alexa Loses Her Voice” showed the power of an entertaining story over a conventional sales pitch. The memorable ad continues to be a model for creative advertising that captures audience’s attention.

6. 鈥淒umb Ways to Die鈥� (Metro)

The animated public safety campaign “Dumb Ways to Die” by Metro in 2012 was an influential moment in advertising. Using cute characters and a catchy song, the musical video humorously warned against unsafe train behavior.

By blending entertainment with a serious message, the ad became a viral hit, accruing millions of views. This innovative approach showed how shareable content could spread awareness.

Beyond a typical ad, “Dumb Ways to Die” entered pop culture as an unforgettable PSA. The campaign exemplified how creative storytelling and dark humor could compellingly communicate cautions.

It set a new standard for effective advertising by packaging a sober warning inside an amusing and contagious narrative. “Dumb Ways to Die” demonstrated the power of fusing entertainment with critical messaging.

7. 鈥淵ou’re Not You When You’re Hungry鈥� (Snickers)

The iconic Snickers campaign “You’re Not You When You’re Hungry” from 2010 holds an important place in advertising history. The ads depicted people transforming into different personalities when hungry, returning to normal after eating a Snickers chocolate bar.

The memorable tagline connected the brand with hunger’s emotional impact. This innovative and humorous concept resonated with audiences. It reshaped marketing by highlighting relatable storytelling that drives emotional engagement.

The successful template established Snickers’ enduring advertising approach, prioritizing memorable narratives over product features. “You’re Not You When You’re Hungry” demonstrated how humor and relatability could craft impactful brand stories.

The campaign set an influential standard for creative advertising focused on forging audience connections.

8. 鈥淧lease don’t squeeze the Charmin.鈥� ( Charmin toilet paper )

The iconic “Please Don’t Squeeze the Charmin” campaign for Charmin toilet paper spanned over 20 years after launching in the 1960s. It featured the fictional supermarket manager Mr. George Whipple scolding customers for squeezing the soft toilet paper rolls.

This humorous and memorable campaign by Procter & Gamble became one of the longest-running in advertising history. The relatable Whipple character and his popular catchphrase entered pop culture.

The ads demonstrated how storytelling and characters, not just products, could effectively promote brands. “Please Don’t Squeeze the Charmin” shaped future advertising strategies by using humor and narrative to form an emotional connection with the audience.

Its impact showed the power of creative campaigns built around engaging personas rather than straightforward product features.

9. 鈥淗ow many licks?鈥� (Tootsie Pop)

“How Many Licks?” from Tootsie Pop, a famous commercial that debuted in the 1970s, became an iconic part of advertising history. The animated ad featured a boy asking a wise owl how many licks it takes to reach the Tootsie Roll center of a Tootsie Pop.

The wise owl ultimately bites into it after three licks. This clever and humorous campaign not only engaged audiences but also left a lasting impression, showcasing the effectiveness of memorable characters and curiosity-driven storytelling.

“How Many Licks?” remains a classic example of how creativity and a touch of mystery can shape memorable and enduring advertising.

10. 鈥淵ou deserve a break today.鈥� (McDonald’s)

The McDonald’s slogan “You Deserve a Break Today,” launched in 1971, was a landmark in advertising history. The accompanying commercials featured catchy songs portraying McDonald’s as a place to relax and unwind.

This pioneering campaign positioned fast food as a justified treat or break from daily life. It tapped into emotions to connect the brand with taking a rewarding break. The influential marketing shaped industry approaches by framing fast food as an experience beyond just a meal.

“You Deserve a Break Today” established an enduring association between McDonald’s and enjoying a reprieve from routine. The transformative campaign impacted how chains marketed to consumers by promoting emotional benefits over functional attributes.

It demonstrated advertising’s power to influence behavior when crafted around insightful consumer psychology rather than just product features.

11. 鈥淯nskippable Elevator鈥� (Geico)

The 2015 Geico ad “Unskippable Elevator” ingeniously subverted viewer expectations. The commercial presents a mundane elevator scene that suddenly becomes funny when viewers realize it was intentionally designed as an unskippable online ad.

This clever approach entertained audiences while efficiently highlighting Geico’s brand message. The ad demonstrated an innovative understanding of modern consumer behaviors.

By embracing and playfully mocking the tendency to skip online ads, “Unskippable Elevator” broke advertising conventions. It exemplified creative storytelling tailored to the digital age that could capture viewer attention.

The Geico commercial influenced advertising strategies by showing the power of knowing your audience and crafting narratives that acknowledge modern consumer habits.

“Unskippable Elevator” reshaped norms by subverting assumptions and transforming advertising interactions into entertaining experiences.

12.  鈥淚t’s the real thing鈥� (Coca-Cola)

The beloved Coca-Cola slogan “It’s the Real Thing,” launched in 1969, encapsulated a pioneering advertising campaign. Its commercials highlighted Coke’s authenticity and universal appeal, fostering emotional connections.

This campaign transformed advertising by prioritizing emotional storytelling over product-focused pitches. “It’s the Real Thing” exemplified a shift from conventional tactics to resonance between brand and consumer experience.

The iconic tagline demonstrated how simple yet insightful phrases could build lasting brand identities by evoking powerful emotions. Coca-Cola’s campaign played a pivotal role in reshaping advertising history away from straightforward product attributes to compelling, identity-based narratives.

Its emphasis on feeling over function established an influential template for effective and meaningful marketing. “It’s the Real Thing” remains a testament to the power of distilling a brand’s ethos into an unforgettable slogan.

13. 鈥淒ads in Briefs鈥� (BGH Air Conditioners)

The 2012 BGH air conditioner campaign “Dads in Briefs” on YouTube took a humorous approach to promote its products. The ads depict families suffering embarrassment from fathers lounging around the house in nothing but underwear during the summer heat.

The commercials show various scenes of dads making people uncomfortable by wearing just briefs. In the end, the solution presented is getting a BGH Silent Air Conditioner to keep dads appropriately dressed. This lighthearted campaign played on the relatable situation of parents acting inappropriately to garner attention.

By presenting its air conditioners as the fix to “Dads in Briefs,” BGH leveraged humor and cringeworthy scenarios for an engaging promotion. The innovative approach aimed to revolutionize air conditioner marketing through wacky and shareable narrative ads rather than plain product specs.

“Dads in Briefs” exemplified creative storytelling that could uniquely capture audience’s attention while conveying the brand’s message.

14. 鈥淕orilla鈥� (Cadbury)

The unconventional 2007 Cadbury ad “Gorilla” transformed chocolate advertising. It featured a gorilla playing drums enthusiastically to Phil Collins’s “In the Air Tonight.”

This surreal scenario captivated viewers while forging an emotional tie between Cadbury and joy. “Gorilla” broke conventions by using an unexpected narrative rather than a product-focused pitch. Its creativity and emotional impact demonstrated a new direction for brand storytelling aimed at shaping perceptions.

The commercial’s success marked a move away from functional features toward crafting memorable experiences. Cadbury’s innovative approach showed that evoking emotions could be more persuasive than rational product details.

“Gorilla” redefined chocolate marketing by prioritizing creative concepts over straightforward promotion. Its influence revealed the power of imagination to form emotional connections between consumers and brands.

15. 鈥淚 can’t believe I ate the whole thing.鈥� (Alka Seltzer)

The 1970s Alka-Seltzer commercial with the tagline “I Can’t Believe I Ate the Whole Thing” became a pop culture icon. It featured a man comically lamenting overeating to promote the product’s indigestion relief.

This relatable and humorous ad demonstrated connecting with consumers on a personal level. Its catchphrase permeated culture, showcasing effective storytelling’s power to boost advertising success.

By humorously depicting a common experience, Alka-Seltzer crafted a narrative that resonated with audiences. The phenomenal campaign underscored memorable storytelling’s ability to convey brand benefits.

Its cultural impact revealed the value of injecting empathy and levity into promotions. The commercial left an influential imprint on advertising by exemplifying relatable messaging’s enduring appeal over time.

16. 鈥淭he Man Your Man Could Smell Like鈥� (Old Spice)

The 2010 Old Spice commercial “The Man Your Man Could Smell Like” transformed advertising by using humor and surreal scenarios to promote its body wash.

Featuring the handsome Isaiah Mustafa transforming from a bathroom to a boat and back, the ad’s nonlinear narrative and confident delivery engaged viewers. Its viral spread demonstrated the power of comedy and memorable characters over typical product pitches.

This innovative approach established Old Spice as a leading example of effective viral marketing. The commercial reshaped expectations by relying on outlandish creativity over practical demonstrations, culminating in the memorable tagline “I’m on a horse.” Its influence solidified the importance of imagination in crafting impactful advertising stories.

17. 鈥淔ind Your Greatness鈥� (Nike)

Nike’s 2012 “Find Your Greatness” ad campaign reimagined greatness during the Olympics in London. Rather than just elite athletes, it depicted everyday people striving to better themselves. Featuring diverse, ordinary individuals named London, it conveyed that greatness is universal.

This inclusive message marked a shift from exclusivity in advertising. By inspiring viewers to find personal greatness, Nike motivated beyond just athletic achievement. The groundbreaking commercial widened traditional concepts of excellence.

It exemplified a more empowering advertising approach through its celebratory spirit. “Find Your Greatness” diverged from glorifying unattainable ideals to uplifting universal human potential.

Nike demonstrated commitment to an empowering message that resonated widely. The ad campaign shaped a more inclusive advertising ethos focused on inspiring greatness in everyone.

18. 鈥淥ur Blades are F***ing Great鈥� (Dollar Shave Club)

Dollar Shave Club’s “Our Blades are F***ing Great” commercial, launched in 2012, revolutionized the grooming industry’s advertising landscape. Founder Michael Dubin’s witty, irreverent approach humorously addressed the frustrations of buying overpriced razors.

The low-budget yet cleverly scripted ad went viral, showcasing the power of digital marketing and direct-to-consumer messaging. This iconic commercial disrupted traditional razor marketing, emphasizing value, simplicity, and a direct connection with consumers.

By challenging industry norms and embracing a unique brand voice, Dollar Shave Club’s ad played a pivotal role in shaping the direct-to-consumer marketing trend, emphasizing authenticity and humor in brand communication.

19. 鈥淰eg-o-Matic鈥� (Ronco)

The 1960s Ronco Veg-O-Matic infomercial hosted by Ron Popeil was a pioneering direct-response ad. It energetically demonstrated the vegetable slicer’s versatility, employing persuasive sales pitches.

This influential commercial spawned the template for modern infomercial formats. By directly addressing consumers’ needs and using memorable catchphrases and compelling demos, it sold effectively. The Veg-O-Matic ushered in a new era of direct-response advertising.

Its strategic approach demonstrated the power of showcasing products dynamically while making emotional connections. The Ronco commercial laid important foundations for how to engage consumers through persuasive yet entertaining televised promotions.

Its success shaped the evolution of the burgeoning infomercial industry and direct-to-consumer marketing strategies.

20. 鈥淲omb Stories鈥� (Bodyform)

The 2020 Bodyform ad “Womb Stories” confronted stigmas around female reproduction. Through animation, it authentically depicts diverse women’s experiences with menstruation and pregnancy.

This pioneering approach diverged from typical menstrual product ads by tackling real-life topics often considered taboo. “Womb Stories” progressed advertising by sparking open dialogues about women’s health and breaking stereotypes.

The groundbreaking campaign played a key role in shaping more genuine, inclusive marketing that empowers women. By addressing overlooked experiences, Bodyform contributed to normalizing women’s issues in mainstream media.

The ad set influential standards for how brands can support female-focused causes with integrity. “Womb Stories” marked a shift from restrictive traditions toward an enlightened advertising ethos that promotes progressive narratives. Its impact opened the doors for more open and empowering portrayals of womanhood.

21.  鈥淪cary Clown Night鈥� (Burger King)

Burger King’s “Scary Clown Night” commercial, launched in 2017, brilliantly capitalized on the popularity of the horror genre and rival McDonald’s mascot, Ronald McDonald.

In a bold move, Burger King offered a free Whopper to customers dressed as clowns on Halloween. This innovative and playful campaign not only leveraged the Halloween spirit but also created a buzz on social media.

“Scary Clown Night” demonstrated Burger King’s knack for unconventional and timely marketing, showcasing the power of clever promotions to engage audiences and generate social media traction. It left a mark by turning a spooky theme into a memorable and successful promotional event.

22. 鈥淲assup鈥� (Budweiser)

The 1999 Budweiser ad “Wassup” became a pop culture sensation and influential advertising moment. It simply featured friends informally greeting each other with “Wassup,” resonating through its casual authenticity.

This low-budget commercial exemplified a shift toward everyday storytelling in marketing. With its humor and cultural relevance, “Wassup” demonstrated advertising’s power when it taps into relatable experiences. The ad gained mainstream traction, sparking parodies and entering the zeitgeist.

Its ability to organically connect sets an influential standard for building brand resonance based on shared human moments versus overt promotion. “Wassup” marked a departure from conventional advertisements toward more personal and culturally attuned narratives.

Its remarkable impact revealed the potential for brands to forge authentic relationships with consumers when echoing vernacular culture hence making you want to taste a Bud.

23. 鈥淭he Epic Split鈥� (Volvo Trucks)

Volvo Trucks’ audacious 2013 ad, “The Epic Split” starring Jean-Claude Van Damme, reimagined advertising boundaries. The riveting commercial featured a daring split performed by Van Damme between two reversing Volvo trucks, dramatizing the brand’s precision steering.

This visually astonishing feat not only demonstrated a product benefit but became a viral hit garnering countless views. “The Epic Split” leveraged breathtaking visuals with relevant messaging, proving advertising’s digital age potential for shareable impact.

The commercial shaped conventions by exemplifying innovative and memorable creativity that engages audiences. Volvo set influential standards for integrated marketing that blends spectacle, storytelling, and technology.

Beyond a typical ad, “The Epic Split” reached pop culture status, revealing advertising’s capacity to captivate when pushing creative limits. Its sensory thrill and technical coordination showcased daring possibilities in the digital space.

24. 鈥淧oints of View鈥� (The Guardian)

The 1986 Guardian newspaper commercial “Points of View,” directed by Hugh Hudson, was groundbreaking advertising. Set to the rousing “Freedom” by Wham!, it conveyed The Guardian’s dedication to representing diverse perspectives.

This visually dazzling ad presented multiple literal points of view to symbolize The Guardian’s commitment to varied voices. “Points of View” diverged from conventional newspaper promotions through its artistic expression and resonant social messaging.

The commercial profoundly shaped advertising by demonstrating creative storytelling’s power to captivate audiences and underscore a brand’s higher purpose. It catalyzed an influential shift from straightforward product pitches toward more imaginative and socially conscious narratives.

“Points of View” set an important precedent for advertising’s potential to make bold statements aligned with a brand’s values. Its impact solidified the significance of conveying credible purpose creatively.

25. 鈥淎merica runs on Bulova time.鈥� (Bulova)

The iconic 1940s Bulova watch slogan “America Runs on Bulova Time” made an indelible impact on advertising. This pithy and catchy tagline encapsulated Bulova’s precision timekeeping reputation, becoming intrinsic to the brand.

The memorable campaign demonstrated the power of a succinct phrase to shape brand identity. “America Runs on Bulova Time” ingrained perceptions of reliability while exemplifying impactful slogan-driven marketing. Its enduring resonance set influential standards for crafting concise yet evocative catchphrases.

Bulova showed that a well-constructed mantra could build recognition and loyalty more effectively than detailed pitches. The campaign proved a simple but insightful slogan’s ability to capture the public imagination and heart.

Its lasting imprint affirmed the stratospheric potential of distilling a brand’s ethos into just a few resonant words.

26. 鈥淢adge the manicurist鈥� (Palmolive)

The classic “Madge the Manicurist” commercials for Palmolive dish soap, which aired from the 1960s to 1990s, were groundbreaking for using a recurring character to promote a product. Madge, the friendly manicurist, highlighted how gentle Palmolive was on hands.

This long-running campaign was memorable because of the charming Madge character, who became a cultural icon. By creating a personal connection between consumers and the relatable Madge, the commercials emphasized the product’s benefits compellingly.

The success of the campaign showed how advertising could foster brand loyalty through storytelling and characters. Madge paved the way for character-driven marketing and demonstrated the power of building an emotional bond between a brand mascot and consumers. The Palmolive Madge ads shaped the evolution of advertising by proving how effective memorable characters could be.

27. 鈥淐og鈥� (Honda)

The celebrated Honda “Cog” commercial from 2003 is considered a landmark in advertising. This elaborate 2-minute ad used a Rube Goldberg-style chain reaction to highlight the engineering excellence of the Honda Accord.

Filmed in a single take using only real Honda parts, “Cog” illustrated the complexity and innovation behind the Honda Accord in a captivating way. The ad redefined car commercials by showing that creative storytelling and technical skills could convey the essence of an automotive brand.

Its unique approach demonstrated that high-concept, cinematic ads could resonate powerfully with audiences. The success of “Cog” paved the way for more visually spectacular and precisely crafted ads in the car industry.

Its impact on the advertising world was significant, as it set a new standard for memorable and innovative automotive marketing. The intricate “Cog” commercial remains an iconic case study of how to produce an unforgettable ad.

28. 鈥淯nsung Hero鈥� (Thai Life Insurance)

The 2014 “Unsung Hero” ad by Thai Life Insurance was a landmark for emotional storytelling in advertising. The commercial depicted a young man performing anonymous acts of kindness without seeking credit. This poignant ad resonated globally by prioritizing emotional impact over product-focused messaging.

“Unsung Hero” demonstrated how powerful storytelling could connect with audiences on a deeper level by evoking authentic emotions. The success of this ad signaled a shift in the advertising world toward more heartfelt, purpose-driven narratives.

It paved the way for more socially conscious and emotionally impactful advertising content. By focusing on emotion rather than products, “Unsung Hero” shaped the evolution of advertising by showing that storytelling with genuine sentiment could deeply resonate with viewers.

Its approach influenced an industry trend toward creating ads that affect people on an emotional level to build social awareness.

29. 鈥淒ouble Life鈥� (Sony PlayStation)

The groundbreaking 1999 “Double Life” commercial for Sony PlayStation was a defining moment in video game advertising. Narrated by a gamer living alternate lives, it captured the immersive, transportive experience of PlayStation gaming.

This ad shaped the evolution of gaming ads by focusing on the emotional impact versus just product features. “Double Life” conveyed how gaming could be transformative, highlighting the lifestyle and aspirations of PlayStation users. By tapping into this emotional resonance, the ad marked a major shift for the industry.

Its success demonstrated the power of storytelling and lifestyle-driven marketing in video game advertising. The iconic “Double Life” commercial paved the way for more narrative-focused and emotionally driven marketing strategies aimed at gamers.

Its influence was significant in emphasizing gaming’s cultural and lifestyle relevance, beyond just promoting product capabilities.

30. 鈥淲hen I Grow Up鈥� (Monster.com)

The 1999 “When I Grow Up” ad for Monster.com was groundbreaking in how it challenged traditional career narratives. It featured children sharing surprisingly gloomy aspirations for their future careers.

This ad addressed the gap between childhood dreams and bleak adult realities in a bold, thought-provoking way. It encouraged rethinking job paths and considering Monster.com for job searches. “When I Grow Up” was pioneering for job search platforms by engaging users on a more personal, empathy-driven level.

The ad reshaped perspectives on career planning through its raw, honest approach. Rather than touting services, it focused on purpose-driven messaging. This memorable ad set a new precedent for job sites to connect with audiences in deeper, more meaningful ways beyond just product features. Its unconventional approach made a significant impact on the evolution of career-centric advertising.

Reaching the end of this nostalgic journey through advertising history, I’m reminded how a great commercial sticks with you. These spots made us laugh, cry, sing along, or press rewind.

Though styles and technologies changed, their creativity and innovation remained timeless. They shaped pop culture and defined brands. Whenever I hear a catchy jingle, I’m transported back in time. Thank you to the unsung creative geniuses behind these memorable masterpieces.

Their commercial success stories continue to inspire marketing magic. In a world often jaded towards advertising, these gems remind us that with smarts and imagination, ads can entertain, engage, and delight. Here’s to the next era of iconic spots waiting in the wings!