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35 Cool Facts about Nike

Nike is a household name synonymous with sports and athletic apparel. Nike is iconic with a history spanning several decades. It was founded in 1964 by Phil Knight and Bill Bowerman. This brand has grown into a global phenomenon from humble beginnings. It has an estimated net worth of over $34* billion. But Nike’s influence extends beyond just footwear and has a presence in almost every country.  Michael Jordan to Cristiano Ronaldo are some of the biggest names in sports, sponsored by the brand. Guess What Nike has even collaborated with NASA on special projects.  Innovative designs, quality and marketing genius is their DNA. Beyond the famous iconic “swoosh” logo, there’s more to Nike than just its kicks. In this article, you will learn 35 cool facts about Nike that you probably didn’t know.

 

1. It was Named after the Goddess of Victory

The name “Nike”(or Nikaia in Greek) comes from the Greek goddess of victory. In Greek mythology, Nike was often depicted as a winged goddess who personified victory, strength, and speed. The company’s founders, Phil Knight and Bill Bowerman chose the name “Nike”  in 1971.  It is a very visible brand worldwide. Carolyn Davidson designed the iconic “swoosh” logo of Nike in 1971.

2. Pronounce it Right!

The company has a very short but catchy name. The pronunciation of the name “Nike” is “NY-KE” or “NI-KEE.” The company’s name is spelt in the original Greek pronunciation of the goddess of victory. The correct pronunciation is 鈥渘y-kee鈥� not the often used “Nike” that rhymes with “like”.

3. Nike was Originally “Blue Ribbon Sports”

Bill Bowerman and Phil Knight founded 鈥淏lue Ribbon Sports.” 1964. It was the precursor to Nike. Bowerman and Knight decided to start designing and manufacturing their own shoes instead of being just distributors. The first Nike-branded shoes were produced in the early 1970s. The company was initially a distributor for a Japanese shoe company called Onitsuka Tiger. In 1971, Nike officially changed its name.

4.  The Waffle Shoe

Bill Bowerman, one of Nike’s co-founders, actually poured rubber into a waffle iron to create the first pair of shoes in 1971. The shoe’s sole was then made of the waffle iron imprint, which gave runners better traction. The result was 12 pairs of the “Moon Shoe.” One of the largest and most well-known athletic shoe manufacturers in the world today is Nike.

5. Steve Prefontaine is the 鈥楽oul of Nike鈥�

During his brief 24-year lifespan, Steve Prefontaine grew from hometown hero to record-setting college phenomenon, to internationally acclaimed track star. He was one of the first athletes to receive sponsorship from Nike and was an American long-distance runner. In time, he claimed seven NCAA titles, a fourth-place Olympic finish in 1972 (5K), and American records from 2,000 meters through 10,000 meters.

He stood out with his aggressive running and dedication to running. Additionally, he was well-known for advocating for amateur players’ rights. Nike and the running community suffered greatly when Prefontaine tragically passed away at the age of 24 in a car accident. He was the focus of the company’s powerful brand. Even after his death, Prefontaine remained a significant figure in the history of Nike and the running sport. He is referred to as “The Soul of Nike” by the company’s founders in recognition of his memory and contributions to its success.

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6. Ilie Nastase was a Significant early Endoser

Nastase was one of the earliest sports stars to sign an endorsement deal with Nike. It should be noted that Steve Prefontaine was Nike’s first athlete endorser.  Illie Nastase was one of a kind tennis player. His signature court outfits were non-traditional and colourful. His colourful persona helped Nike become a brand associated with bold, creative sportswear. In the late 1970s, the company designed and released “Nastase Master,” a tennis shoe named after him.  Nastase’s endorsement deal with Nike was not the first for the company but was an important early partnership.

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7. The Famous “Just Do It” Slogan

Nike鈥檚 鈥淛ust Do It,” slogan was created by Dan Wieden. He was a co-founder of Wieden+Kennedy which served as Nike鈥檚 advertising agency at the time. It was first featured in a TV commercial in 1988. The idea behind the slogan was to inspire and motivate while highlighting Nike products as tools for people to achieve their sporting ambitions. It not only became the iconic slogan for the company’s campaigns but it has also been adopted in popular culture. It not only represents Nike as a brand but also the idea of 鈥嬧�媌eing bold and pushing oneself to achieve greatness.

8. An Iconic $35 Logo

That is correct. Carolyn Davidson, a graphic design student at Portland State University, created the famous “swoosh” logo in 1971 while working on a freelance project for Phil Knight, co-founder of Nike. Knight was initially not very impressed with the logo, but eventually chose it as the company’s official logo. Davidson was paid $35 for her work at the time, but Knight later gifted her stock in the company as a token of his appreciation.

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9. Nike is the Largest supplier of athletic footwear and apparel in the world

One of the world’s largest and most successful manufacturers of athletic footwear and apparel is Nike. It sells a wide range of goods and has a strong brand that is recognized worldwide. Nike consistently ranks among the top sports industry businesses in terms of revenue. In any case, it is quite important that there are other key parts in the athletic footwear and clothing market, like Adidas, Under Armour and Puma who additionally have a critical worldwide presence and rival Nike for a piece of the pie.

10.  Nike has Employees Worldwide

Nike is a global company with employees located in various parts of the world. The company operates in over 190 countries and employs approximately 75,000 people globally. Nike has its headquarters in Beaverton, Oregon, but also has offices and manufacturing facilities in many other countries such as China, Vietnam, Indonesia, India, Mexico, and Brazil, among others.

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11.  Nike鈥檚 Cool Corporate Responsibility Program

Nike’s “Move to Zero” corporate responsibility program centres around different areas of sustainability and social obligation. Under Move to Zero, Nike has set lofty targets for lowering its carbon footprint, making use of environmentally friendly materials, and reducing waste. The program emphasizes creativity and teamwork in the search for novel solutions that Nike can use to lessen its impact on the environment and effect positive social change. Investing in renewable energy, creating environmentally friendly products, reducing water consumption and promoting social equality and inclusion are some of 鈥淢ove to Zero’s鈥� most important initiatives. Nike regularly publishes reports on its progress toward achieving its sustainability objectives and is committed to transparency.

12. It鈥檚 the World鈥檚 Most Valuable Apparel Brand

For the 8th year in a row, Nike was the world鈥檚 most valuable apparel brand as of April 2022. The sportswear brand invested heavily and successfully in the expansion of its e-commerce activities in 2020, valued at US$30.4 billion. However, Nike lost 13% in brand value compared to 2020, but the sports apparel brand still has a comfortable lead over other apparel companies.

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13. Nike Sponsors the Best Sportspeople on Earth

Nike is known for sponsoring some of the best athletes and sports teams in the world.  From Michael Jordan, LeBron James, Cristiano Ronaldo, Serena Williams, and Tiger Woods to Roger Federer, all have endorsed Nike. Nike provides financial support to athletes and teams too. As well as offering financial support, Nike likewise works with athletes to foster new items and innovations that can work on their performance. Signing sponsorship deals with Nike helps raise athletes鈥� profiles, so it is highly coveted.  On the flip side, Nike gains exposure and marketing opportunities by sponsoring the best teams and athletes. The company’s sponsorship strategy has contributed to the company鈥檚 success as a leading brand of sports apparel.

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14.  Home of Innovation

One of Nike’s key success factors is its focus on innovation. The company invests heavily in research and development, introducing numerous groundbreaking technologies over the years. Air cushioning technology, which provides superior comfort and shock absorption, Flywire technology, which uses lightweight, high-strength fibres for support and stability and Dri-FIT technology, which helps athletes stay cool and dry during intense workouts are some of the technologies by Nike. The company has stayed ahead of the competition and maintained its position as a leading sportswear brand due to its commitment to innovation.

15. Nike鈥檚 Marketing Campaigns are Stuff of Legend

 

Nike has churned out a number of unforgettable campaigns that have captured the attention of audiences around the globe. Through powerful prose and poignant messaging, Nike has managed to create a brand identity that inspires, motivates, and empowers its customers.  “Just Do It” is a simple yet powerful slogan that went on to become synonymous with the brand. The message is clear 鈥淛ust Do It”. Nike is “Possibilities” is another “Stand-out Campaign”. It was launched during the 2012 Olympics. Other memorable Nike campaigns include “Find Your Greatness,” which encourages people to strive for greatness in their own unique ways, and “Breaking2,” which followed three elite runners as they attempted to break the two-hour marathon barrier.

16.  Experience Nike Town

In addition to its Niketown stores, Nike has a number of flagship stores around the world. Nike Town is the company’s arm that focuses on selling Nike shoes, apparel, and equipment. In 1990, the first Nike Town opened in Portland, Oregon. Since then, several other locations have opened in London, Paris, New York, and Beijing, among other cities. Large displays and interactive exhibits that showcase the brand and products of Nike Town are characteristic of the stores’ distinctive architecture and design. Customers can also personalize their Nike products by adding their own designs or logos to them at some Nike Town locations. Events like product launches, athlete appearances, and fitness classes are common at Nike Town stores. These events are open to the public and offer visitors a one-of-a-kind experience.

17.  Design Collabs

Nike has collaborated with other brands and designers for a long time.  Virgil Abloh, Off-White, and Comme des Garcons, as well as athletic brands like Jordan, Converse and Adidas, are some of its most notable collaborations. The Air Jordan 1, a partnership between Nike and Michael Jordan, is the best example.  Since 1984, the partnership has included numerous additional Jordan-branded sneakers and apparel. Nike has also worked with a lot of other brands in recent years, including luxury fashion houses like Dior and Sacai and streetwear brands like Stussy and Supreme. These coordinated efforts permit Nike to take advantage of new business sectors and socioeconomics while giving its accomplice brands openness to a more extensive market.

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18.  Nike has a Wide Range of Product Lines

 

The product range of the company covers a wide range of sports, activities and lifestyles. The company has dedicated product lines for Nike Football (soccer), Nike Running, and Nike Basketball.  Nike has product lines that meet the needs of runners, basketball players, and soccer players. Each is tailored to specific athletic needs. Nike Running products are designed for trail running, track and field, and road running. Apparells for Basketball’s unique demands are catered for by Nike Basketball. Nike Football (Soccer) provides on and off-field soccer wear and equipment, including cleats, jerseys and training gear.

19. From a Common Criminal Last Words to a Common Phrase

There is a common urban legend that suggests Nike’s famous slogan “Just Do It” was inspired by the last words of Gary Gilmore, a convicted killer who was executed by firing squad in 1977.

20. Nike owns Hurley the Surf-Wear Brand

Nike, Inc. acquired Hurley International, LLC in 2002 in a deal valued at around 100 to $140 Million Dollars. High-quality surfing apparel, accessories and footwear is Hurley’s Guarantee to customers. Hurley is a subsidiary within the Nike brand portfolio.  Hurley’s addition to Nike expanded its product offerings to include surf and beachwear. from this deal, Nike to further stamped its authority as a leading player in the sportswear industry.

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21. Nike has Travelling Brand Ambassadors

Nike does have its own travelling brand ambassadors.  They are responsible for promoting Nike’s products and brand image. They are also called  Nike Field Agents and organize brand events and activities. Former athletes or individuals with a strong passion for sports and fitness are targeted for this position. Their knowledge communication skills and experience in sports or fitness. Potential customers interact with Nike Field Agents at sporting events, college campuses, and fitness studios. An ambassador gives product demonstrations and offers expert advice on training and fitness. Furthermore, they organize Nike Training Club sessions.  For the company, the Agents are an important part of Nike’s marketing strategy as they help to build brand awareness and loyalty among consumers.

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22.  Cortez to the Rescue

The first shoe that was a commercial success for the company was the Nike Cortez (1972).  The lightweight nature of the leather sneaker, designed by Bowerman gained popularity among runners and athletes. In the 1980s, soccer cleats were among the new shoe designs that Nike continued to develop and innovate. Nike’s design and technology in athletic shoe and apparel is industry-leading.

23.  Nike鈥檚 Reuse-a-Shoe Program

The company has a sustainability program based on a circular economy model that encourages reuse. It is a broad partnership with various organizations, including schools, sports teams, and local communities. The Reuse-a-Shoe program collects old shoes for recycling. The collected shoes are sent to a Nike recycling facility where they are sorted, ground, and processed into rubber granules and fibres. The raw material is used for sports surfaces, such as basketball courts and running tracks, as well as playgrounds, outdoor furniture and even new shoes. Apart from reducing waste generated by discarded athletic shoes, it contributes to conservation.

24.  Nike Kits United States Olympic and Paralympic Teams

The United States Olympic and Paralympic teams are kitted by Nike since 2005. In the deal, Nike provides footwear, apparel, and accessories for athletes to wear during the games. The partnership will run up to 2028. The partnership is mutually beneficial, it provides an opportunity to showcase its products on a global stage.

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25.  Charitable Nike

Nike has demonstrated its commitment to charitable initiatives through a number of programs and funds. Nike Community Impact Fund established in 2010 with an initial investment of $6 million is one such example. This fund supports grassroots organizations that promote physical activity and sports for young people. 400 organizations have been funded by the over $20 million kitty.  Nike has also been involved in other charitable initiatives. 

Michael J. Fox Foundation and the Lance Armstrong Foundation are some of the partner organizations.  Together they raised awareness and funds for Parkinson’s disease research and cancer research. Hurricane Katrina in 2005 and the earthquake in Haiti in 2010 victims received significant support from Nike. Overall, Nike’s charitable initiatives demonstrate the company’s commitment to making a positive impact in the world beyond just selling products.

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26. Nike鈥檚 鈥淯ntil We All Win” Programme

Nike launched its “Equality” campaign in 2017. The intention was to motivate individuals to take action in their communities and advance equality for all. The faces in the campaign are LeBron James, Serena Williams and Kevin Durant. The significance of diversity and inclusion is emphasized video. The gender and racial parity agenda has a timeline of up to 2025. Nike also launched initiatives to support women and people of colour in the workplace. Also implemented was unconscious bias training for all employees as part of this effort.

27.  Footlocker Stock a Certain Range of Ny- Kees

Foot Locker made the decision to stop stocking Nike’s more expensive ranges in 2003.  A decline in sales and profitability of Nike’s higher-priced products at Foot Locker stores led to the decision. Foot Locker focuses on selling more affordable Nike products and other brands that were more popular among their customers at the time.

28.  Nike is a Social Media 鈥楤igwig鈥�

On social media platforms, including Facebook, Twitter, Instagram and YouTube Nike has a big following with over 110* million followers on Instagram and over 36* million followers on Twitter. Their engaging content, inspiring messages, and visually appealing images and videos have attracted millions of followers. Creating a strong brand identity that resonates with its target audience is Nike’s social media strategy.   Creative and innovative campaigns populate Nike’s social media accounts. For instance, the  “Just Do It” campaign. The company’s presence on social has helped the company to build a strong brand identity.

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29. Nike is a Major Player in the  E-Commerce  Space

Nike also sells products through their own website and other e-commerce platforms. It has made significant investments in their online sales channels and digital marketing efforts, improving their sales. In 2020, for example, Nike’s digital sales increased by 84%, accounting for over 30% of its total revenue. They are certainly a major player in the online sales space.  Over 1 billion visits per year are recorded on Nike.com.

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30. The Kenyan Ad

Nike aired a commercial featuring Kenyan tribesmen in 1989 to promote their hiking shoes. However, the commercial drew criticism for its portrayal of the tribesmen and their language. In particular, when one tribesman said “I want these shoes” in his native language, Nike responded by saying “We thought nobody in America would know what he said.” This comment was seen as insensitive and disrespectful to the tribesman and his culture. As such, Nike’s 1989 commercial serves as a reminder that cultural sensitivity should always be a top priority in advertising.

31. Get a Nike shoe and Control it with Your Smartphone

Imagine controlling your shoes via a smartphone.  Nike Adapt BB is a self-lacing basketball performance shoe that can adjust to the shape of the wearer’s foot, providing a comfortable and customized fit. The Adapt BB shoes feature a custom motor and gear train that can sense the tension needed by the foot, and the wearer can use two buttons built into the shoe to adjust the fit to their liking. This shoe is technology enhancing our daily lives, providing us with personalized and comfortable experiences.

32. Nike has produced two Emmy Award-Winning Commercials

The first ad was “Move” in 2002, which won an Emmy for Outstanding Commercial. The other ad was “Earl and Tiger” in 2010, it was awarded an Emmy for Outstanding Commercial too.  These two commercials are examples of excellence in the field of advertising which Nike is known for. Over the years they have created impactful and innovative advertising campaigns.

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33.  Nike owns no Factories

Nike owns contracts factories all over the world to produce its shoes, clothing, and other products. due to cheap labour, most of them are in developing countries. The network comprises over 500 factories in more than 40 countries. Nike designs its products in-house and then contracts with these factories to manufacture them. A team of over 1,000 employees manage its global supply chain. They also ensure that the factories meet their standards for labour and environmental practices.

34.  Nike could be Dimension 6

鈥楴ike鈥� was not the first choice of the founders Phil Knight and Bill Bowerman. The name was almost finalized as 鈥楧imension 6鈥�. It seems that Nike was almost named “Dimension Six.”  Nike even used the term “Dimension 6” in marketing campaigns and events. The most visible was hosting “Dimension 6” at Comic-Con.

35.  Nike Satan Shoes

A collaboration between rapper Lil Nas X and art collective MSCHF in March 2021 resulted in the release of a limited edition sneaker called the “Satan Shoes”. A pair of Nike Air Max 97s was customised. It featured a pentagram, an inverted cross and a drop of human blood in the sole. Nike denied being involved in the creation, design, or sale of the Satan Shoes. Nike sued MSCHF, for trademark infringement and unfair competition. 

MSCHF agreed to issue a voluntary recall of the shoes and offer full refunds to customers as a settlement. The release of the Satan Shoes sparked controversy, with many people accusing Lil Nas X and MSCHF of promoting Satanism and disrespecting religion. Lil Nas X defended the shoes, stating that they were a work of art and a way for him to express his own personal struggles with his sexuality and his religious upbringing.

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Starting out as a small sportswear company, Nike has come a long way. Nike is a global brand with a strong reputation for quality, innovation and social responsibility. Whether you’re a professional athlete or a weekend warrior, there’s no denying the impact that Nike has had on the world of sports and fashion.