The Top 15 Highest-Paid TikTok Influencers 


 

Delving into the captivating world of TikTok, where dance challenges, comedic skits, viral trends and songs converge, I explore the meteoric rise of ordinary individuals into overnight superstars.

With billions of video views and massive follower counts, TikTok’s biggest names now enjoy million-dollar paydays, leveraging their influence for lucrative brand sponsorships and merchandise deals.

Join me in unveiling the Top 15 Highest-Paid TikTok Influencers, discovering the creative geniuses behind the outrageous and hilarious content earning them life-changing riches.

From dancers to comedians, musicians to personalities, witness how these TikTok elites have transformed short videos into enormous fame and fortune.

Their stories epitomize the platform’s unparalleled ability to turn anyone into a celebrated sensation. Let’s uncover who reigns among TikTok’s highest-paid stars in this fascinating journey.

1. Charli D’Amelio – $17.5m – 151.9m followers 

Charli D'Amelio in a hair makeover in 2020

, , via Wikimedia Commons

Charli D’Amelio is an American social media star who gained fame on TikTok for her dance videos. After starting her account in 2019, she quickly became one of the most followed people on the platform with over 151 million followers as of 2024.

D’Amelio has monetized her large following through brand sponsorships and partnerships. As a popular influencer, she has collaborated with various brands to promote their products to her audience in exchange for payment.

Her estimated earnings from these sponsorships and brand deals are $17.5 million.

2. Dixie D’Amelio – $10m – 57.5m followers

Charli and Dixie D'Amelio

, , via Wikimedia Commons

Dixie D’Amelio is an American social media star and singer who gained fame through her videos on TikTok.

As the older sister of Charli D’Amelio, she leveraged her family’s popularity to build her own following across platforms like TikTok, Instagram, and YouTube. As of 2022, she has over 57 million TikTok followers and 24 million Instagram followers.

D’Amelio has monetized her influencer career through partnerships and sponsorships, earning an estimated $10 million as one of the highest-paid TikTok creators. Her earnings come from promoting brands and products to her large following of engaged fans.

3. Addison Rae – $8.5m – 88.6m followers

Addison Rae in inteview for Pandora in 2021

, , via Wikimedia Commons

Addison Rae Easterling is an American social media personality who gained immense popularity on TikTok, amassing over 88 million followers.

She leveraged her huge TikTok fanbase to earn an estimated $8.5 million in 2021 through advertising revenues, sponsored content deals, and event appearances. As one of the highest-paid TikTok influencers, Easterling’s annual earnings are estimated to be around $8.5 million.

Her income comes from promoting products and brands to her millions of engaged followers through partnerships and sponsorships.

4. Jil Croes – $6m – 35.4m followers

Jill, a member of the Croes siblings, holds an impressive TikTok following of 35.4 million, jointly with his brother.

Their engaging content, featuring comedic lipsyncing, has garnered a global fan base. The widespread populariof on TikTok has translated into substantial earnings, with Jill amassing over $6 million from the platform.

5. Jayden Croes – $6 m- 24.1m followers

Jayden Croes, a renowned TikTok and internet personality celebrated for his humorous photos and videos, was born in 1998 in Aruba and raised in its capital alongside his younger sister and older brother, Jill.

Together with his brother, they’ve cultivated a massive TikTok following, leading to substantial earnings, with estimates exceeding $6 million solely from their TikTok endeavors

6. Khaby Lame – $5m – 161.5m followers

Khaby Lame dressed up as a mail man for a TikTok video called "Bubble Wrap".

, , via Wikimedia Commons

Khabane “Khaby” Lame is a Senegalese-born Italian social media star who rose to fame on TikTok for his videos mocking complicated life hacks. In 2022, he was recognized by Fortune and Forbes for his influential status.

As of 2024, Lame is the most followed TikTok user with over 161 million followers. He has leveraged his massive fanbase to earn an estimated $5 million through brand deals with companies like State Farm and Hugo Boss.

As one of the highest-paid TikTok creators, his income comes from sponsored content and promotions targeted to his engaged audience.

7. Bella Poarch – $5m – 93.8m followers

 Bella Poarch's Signature TikTok Makeup Routine

, , via Wikimedia Commons

Bella Poarch is an American social media influencer and singer who gained fame on TikTok. In 2020, she created the most liked TikTok video, lip-syncing to “M to the B”.

As of 2024, she has over 90 million TikTok followers, making her the third most followed person behind Khaby Lame and Charli D’Amelio. Poarch has leveraged her massive TikTok popularity to earn an estimated $5 million through brand partnerships with esports organizations like 100 Thieves and FeZa Clan.

As one of the highest-paid TikTok stars, her income comes from promotions and sponsored content targeted to her highly engaged audience of millions of fans.

8. Josh Richards – $5m – 25.8m followers

Josh Richards is a Canadian social media star and entrepreneur who gained fame as a TikTok influencer. By posting diverse content across dance, comedy, and sports, he amassed a huge following on the platform.

Leveraging his influencer status, Richards has pursued business deals and opportunities earning him an estimated $5 million. He has also co-founded a venture capital firm.

As one of TikTok’s highest-paid creators, Richards’ income comes from brand sponsorships, promotions, and partnerships targeted to his engaged audience of millions of followers.

9. Kris Collins – $4.75m – 50.6m followers

Brittany Brosky & KallMeKris at VidCon Q&A

, , via Wikimedia Commons

KallMeKris is a Canadian social media influencer who gained popularity on TikTok for her comedic skits. Formerly a hairdresser, she began posting short-form videos in 2020 and has amassed over 50 million followers as of 2024, making her the top Canadian TikToker.

Kris has leveraged her massive fanbase to earn an estimated $4.75 million through promotional deals and sponsorships with major brands like Amazon, Lionsgate, and Pantene.

As one of the highest-paid TikTok creators, her income comes from monetizing her content through partnerships targeted to her highly engaged audience.

10. Avani Gregg – $4.75m – 42.8m followers

From viral TikTok makeup transformations to acting in “Chicken Girls,” Avani Gregg has conquered the digital world.

Recognized as a top TikTok and Forbes 30 Under 30 honoree, she’s a master of captivating content, racking up millions and snagging partnerships with fashion giants like Rue21 and Morphe.

This social media queen proves creativity and hustle pay off, with earnings of $4.75 million solidifying her place as a top TikTok earner.

11. Spencer X – $4m- 54.8m followers

Hailing from Manhattan, New York, USA, Spencer X has emerged as a notable figure in the realms of beatboxing, social media, and YouTube stardom.

Gaining prominence on platforms like YouTube and TikTok, Spencer is renowned for his rapid and seamless beatboxing skills, coupled with original music tracks.

Born and raised in the bustling city, he has garnered attention as an artist to watch, earning features in publications like USA Today.

With a substantial online presence, Spencer X has amassed an impressive following, boasting over 54 million TikTok followers. His content spans a diverse range, featuring not only musical performances with unique sounds and produced tracks but also comedic sketches that showcase his versatility.

This multifaceted approach has not only propelled him to fame but has also positioned him as one of the highest-earning personalities on TikTok with over $4m in earnings from TikTok.

12. Zach King – $3m – 80.8m followers

Zach King speaking at VidCon 2012 at the Anaheim Convention Center in Anaheim, California.

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Zach King: From Vine Magician to TikTok Kingpin. Zach King, a Los Angeles-based internet sensation, has mastered the art of digital magic.

His six-second “magic vines” captivated millions on the now-defunct Vine platform, earning him the nickname “Vine Wizard.” But his magic didn’t vanish with Vine.

He seamlessly transitioned to TikTok in 2016, where his witty illusions continue to mesmerize over 80 million followers, making him the 6th most-followed individual.

These “digital sleight of hand” videos, as King calls them, aren’t just entertaining – they’re lucrative. His expert editing and creative concepts have turned him into one of TikTok’s top earners, raking in over $3 million thanks to his magic-themed content.

13. Riyaz Aly – $2m – 46.1m followers

Indian TikTok star Riyaz boasts 46M+ followers and 2.1B video likes, captivating audiences with comedy, dance, and collaborations. His fame translates to real income, raking in $2m across platforms, making him a top TikTok earner. Lip-syncing and dance moves reign supreme in his content, building his massive fanbase. 

14. Nisha Guragain – $2m – 28.2m followers

Nisha, a singer and social media sensation from India, has gained acclaim for her captivating lip-sync and fashion videos. As of February 2024, her TikTok following has soared to an impressive 28.2 million, solidifying her status as one of the foremost Indian performers on the platform.

Nisha Guragain’s widespread recognition is attributed to her engaging content. Initially rising to prominence with a lip-sync musical video featuring “Mujhe Yaad Hai Aata Teri Wo Nazrein Milana,” she formed a robust connection with her audience, establishing a prominent position in the TikTok community.

Notably, she ranks among the highest-paid TikTok influencers, boasting a remarkable earning of $2 million.

15. Joe Albanese – $1.25m – 43.8m followers

Joseph Albanese, an American celebrated for his talents as a dancer, model, and content creator, has made a significant impact as a prominent social media influencer.

Renowned for his engaging TikTok content, Joseph, also known as Joe Albanese, specializes in posting captivating dance and lip-sync videos. With a substantial fan base, his TikTok account boasts an impressive 43.8 million followers.

Joseph stands out as one of the most lucratively compensated TikTok influencers globally, with estimated earnings reaching $1.25 million. His multifaceted skills and entertaining content have solidified his position as a prominent figure in the social media landscape.

In this ranking of TikTok’s 15 top-earning stars, their stories showcase the platform’s immense influence. Ordinary people have leveraged short videos into overnight fame, garnering millions of followers.

Their creative content and engagement earn them fortunes from sponsorships and merchandise. While financially rewarding, their impact reaches beyond dollars and cents.

These influencers have formed connections with fans, bringing laughter, inspiration, and joy. Though their fortunes may rise, what matters most is how they’ve entertained and united millions worldwide. TikTok has proven anyone can become a sensation if they touch people’s hearts.

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